Water Aid Adverts
Water Aid Adverts
The "Sunshine on a rainy day" Water Aid advert is marginally different to that of the "No Choice Jean" advert, where they both highlight the difference that can be made with the audiences' help, though also subverting the generic charity advert conventions. However, the explicitness of the content is drastically different in each of the adverts, with the "No Choice Jean" advert orchestrating the dangers more than the "Sunshine on a rainy day" advert, though the latter better encapsulates the audiences' feelings when it comes to pride.
The "Sunshine on a rainy day" advert highlights the help that has already been given by the audience, making them feel proud of themselves and believe they have the moral high ground compared to others. This strategy is highly effective because it encapsulate the audiences' morality, encouraging them to continue donating as it shows a win-win. This also allows them to take pride in their donating, telling others they are an advocate for the Water Aid charity. The "Sunshine on a rainy day" song is very representative of their feelings, telling a story as if it were almost a "Water Aid" ballad.
The "No Choice Jean" advert has a more repetitive tone, constantly highlighting the fact of "no choice" in the advert. This allows the audience to feel sympathy for those who have "no choice" as it is as if they are watching someone being denied their human rights, persuading them to donate to help the cause. The "Sunshine on a rainy day" advert is different to this as it shows the difference the donations has made, abolishing the "Water Aid" conventions and adding an element of happiness. The "No Choice Jean" advert used phrases like "teeming with parasites and bacteria", making the audience wish to donate as they would feel guilty for all the deaths in children, thinking they could have been prevented had there been enough donations, theirs included.
The music is very different in each of these advert, with "Sunshine on a rainy day" being primarily upbeat, and "No Choice Jean" being much more gloomy and slow. These tunes immediately set the scene for each advert, instantly being able to identify which of the two is happier. The happier "Sunshine on a rainy day" advert is more appealing to the public eye because of how different it is to the normal "Water Aid" adverts. Their wanting to see a marginally different advert keeps them watching, compared to them normally wanting to change the channel as to not bear the guilt and repetitive style.
I believe the "Sunshine on a rainy day" is a great representation of what these sort of adverts should be like. Rather than constantly bleak, making them more upbeat is more appealing and allows the audience to take pride in their donations, being able to feel good and also allowing them to let others know. I think this also makes people donate as it perhaps makes them fill the hole of guilt they have for another thing, and compensation for that with doing something good by donating.
The "No Choice Jean" advert has a more repetitive tone, constantly highlighting the fact of "no choice" in the advert. This allows the audience to feel sympathy for those who have "no choice" as it is as if they are watching someone being denied their human rights, persuading them to donate to help the cause. The "Sunshine on a rainy day" advert is different to this as it shows the difference the donations has made, abolishing the "Water Aid" conventions and adding an element of happiness. The "No Choice Jean" advert used phrases like "teeming with parasites and bacteria", making the audience wish to donate as they would feel guilty for all the deaths in children, thinking they could have been prevented had there been enough donations, theirs included.
The music is very different in each of these advert, with "Sunshine on a rainy day" being primarily upbeat, and "No Choice Jean" being much more gloomy and slow. These tunes immediately set the scene for each advert, instantly being able to identify which of the two is happier. The happier "Sunshine on a rainy day" advert is more appealing to the public eye because of how different it is to the normal "Water Aid" adverts. Their wanting to see a marginally different advert keeps them watching, compared to them normally wanting to change the channel as to not bear the guilt and repetitive style.
I believe the "Sunshine on a rainy day" is a great representation of what these sort of adverts should be like. Rather than constantly bleak, making them more upbeat is more appealing and allows the audience to take pride in their donations, being able to feel good and also allowing them to let others know. I think this also makes people donate as it perhaps makes them fill the hole of guilt they have for another thing, and compensation for that with doing something good by donating.
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