Beyoncé - Formation emotional response essay
How does "Formation" use media language and representation to create emotional responses in the audience? Beyoncé, like many other artists, uses her star image to communicate information which may be otherwise overlooked. In "Formation" this is evident as she attempts to pioneer the abolishment of racism and sexism. She encourages the audience to feel emotion when either watching the music video or just listening to the song as conveying the message is of paramount importance. The emphasis on these problems within the music video has inspired people to grant her the award for best music video in 2017. Roland Barthes’ theory of semiotics is shown as most of the ideas are denoted and connoted through signs. "Formation" begins with Beyoncé portraying her star image, and crouching atop of a police car half sunken in a large pool of dirty water. This is accompanied by a male narrator asking "What happened at the New Orleans?" These words amplify
